OMIC Strategies

OMIC Strategies is the consulting practice of Scott Smith, a content strategist, brand marketer and journalist.

About OMIC Strategies

OMIC Strategies is the consulting practice of Scott Smith, a content strategist, brand marketer and journalist. OMIC Strategies specializes in working with brands and publishers to differentiate themselves through compelling stories that engage the right audiences, at the right time and at the right place.

Scott most recently served as editorial director at Touchvision, a video news and entertainment startup in Chicago covering daily news, cultural analysis and emotion-driven feature stories across TV, the web and social media. As editorial director, Scott led Touchvision's content strategy and guided the day-to-day teams responsible for both the creation of web video content and the management of Touchvision’s social media channels, contributing to a triple-digit growth.

As vice-president of content marketing at Cramer-Krasselt, and an account director at Ogilvy, Scott worked alongside brands such as Heinz Ketchup, Maui Jim and SC Johnson to create compelling digital and social media strategies. With extensive experience working on integrated marketing teams, Scott works seamlessly to bring together brand planning, media, creative, UX and SEO disciplines.

Rather than obsess about making brands “go viral,” OMIC Strategies focuses on creating content that delivers on business objectives through a mix of organic and paid tactics. 

OMIC Strategies is deeply rooted in Scott's years as a journalist, web editor and digital strategist at some of Chicago’s best-known print and digital publications: Time Out Chicago, Chicago magazine,, Chicagoist and Red Eye. Whether covering live music, politics or local media, Scott worked to put the reader first, discovering the essential truth in a story and ensuring its success online. 

The digital acumen at OMIC Strategies includes developing mobile and tablet apps; managing complex CMSs; launching blogs, podcasts or new sites and creating sales and marketing concepts.

Scott is an avid commentator on Chicago’s culture and personalities, particularly in media and politics. In addition to Twitter, Scott can be seen and heard on radio and TV, from current events-driven panels on WGN Radio 720 and WBEZ 91.5 FM to WTTW Chicago’s news and public affairs show Chicago Tonight. Scott also is a semi-regular conference and classroom speaker on the topic of digital media including events from Ragan, Social Media Week, Folio and the Association of Business Publishers & Editors. For two years running, Scott has produced the live lit event series, The Frunchroom.

Scott is a lifelong Chicagoan and lives on the south side with his family.