OMIC Strategies

OMIC Strategies is the consulting practice of Scott Smith, a content strategist, brand marketer and journalist.

Media Relations

Scott has spent more than a decade as a journalist - from writing and editing to running a newsroom. He also makes regular appearances on radio and TV to discuss the current state of media.

Thanks to this experience, OMIC Strategies understands what readers and editors find compelling, how to assemble and pitch the elements a great story and how to prep others to speak to the press.

OMIC Strategies tracks media trends, write articles on the same and maintain active relationships with many writers, editors and sources.

Here are some past pieces Scott has written for PR DailyPR Week and Digiday.


For more of Scott's thoughts on media, read what he's written on the topic at

Sample media and conference appearances: